domingo, octubre 07, 2007

Shanghai, icono de nuestro tiempo

Este es el vídeo de la nueva campaña de promoción del diario El País, en el que como veis China y Shanghai son protagonistas:




El País utiliza China y Shanghai de dos formas: primero, como país y ciudad claves del siglo XXI, ejemplos de modernidad y Globalización, marcas de nuestro tiempo; segundo, como una región difícil de comprender, fascinante, misteriosa. Un país y una ciudad que muestran mucho del ser humano en el siglo XXI, complejo, paradójico, con Internet al frente, una sociedad en constante transformación, vital, con cientos de rascacielos y luces de neón como bandera.

El vídeo fue rodado por completo en Shanghai y se pueden ver algunas de sus calles y barrios más emblemáticos: entre ellos el Pudong, el Bund o Nanjing Street. Destacan por encima de todos los rascacielos del Pudong y sobre todo la Oriental Pearl Tower, que aparece insistentemente en el spot (hasta 6 veces).



Shanghai, julio de 2006

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